This is one profession where it’s not just about being qualified and having the right certificates to get through and becoming successful – the job of a radio jockey. On the flipside, you’ve got to be extremely well versed with the requirements and codes of going live on air and also about the ways that you need adopt for becoming a master at entertaining as well as informing the audience. In simple words, your program should have a perfect measure of knowledge with ample entertainment, modified by cultural requirements and consolidated by a sober and classy voice which will be able to please both the masses and the classes and increase your programs popularity equally. Once you’ve known how to bring in all these elements in your program, you can be sure that you’re on your way up the ladder of success.
However, being successful is not just about becoming so; it also needs to be maintained throughout so that your hearers don’t forget you. So, keeping the quality and standard of your program the same, on a regular basis can be quite a challenge and you are expected to win this head on!
One good way to ensure that this place stays the same in the future is to keep including interesting information, may be even unknown facts which may lead the audience to switch to your program at the middle of the day just to hear you speaking. Of course, understand their tastes, like and dislikes is also important. But then you are catering to a wide section of the population and what one likes may be disliked by the other so it becomes tough to judge on the basis individual choices. The best you can do is try an create a niche for your program so that you know the specific kind of audience that you are serving and can design your program accordingly.