Digital marketing careers is one of the emerging career trends growing in popularity, both rational and advisable for the job seekers looking for a unique and creative job opportunity in the IMC sector. Digital marketing commonly referred to as Online Marketing has born out of the marketers’ crave for newer and innovative promotional platform.
The concept of Digital Marketing encompasses the usage of digital technologies for marketing management purpose, whereby the aim is to acquire and retain target audience keeping in view the long-term CRM perspective. Over the years, it has evolved as one of the sophisticated and effective IMC tool employing a combination of integrated, targeted and measurable communication/ communication mix. It could be sourced in form of an email, SEO results, or Google ads on web page to commercials being run on television & radio. With the penetration ratio of internet alone being 28.7% of today’s Global population and then the other strong armors like television, radio, etc. the significance of Digital marketing is well established and advocates the employment generation capacity as well.
The increasing popularity of e-commerce and the penetration of digital media seeks band of professionals to manage this promotional portfolio in the optimized manner. And this is what has lead to the emergence of Digital Marketing careers and professional courses. This as a subject matter includes the media material, types, importance, roles, etc, followed by the development and enforcement of apt communication mix. The subject matter also teaches you the role and contribution of traditional media in digital media, thereby enabling you plan assess measure and implement and monitor digital marketing programs. One basic focus here is at customer engagements. It as well teaches the students relevance and thus optimum utilization of websites and social media tools. The course profile focuses on the enrichment of following skills:
- Strategic Planning & Implementation
- General Management
- Internet Marketing
- Web Analytics
Marketing careers in the field of Digital Media is one of the most promising and lustrous career lines these days, gaining popularity day-by-day. And various foreign institutes are there to offer you specializations, with one option open to do it online as well.