Communicating a Vision: A Leader’s Primary Task

A good student does not always become a good teacher. Similarly, a good performer in a certain field is not also bound to become a good leader of that arena. There are some distinct qualities that make a good leader out of a mass. The most important of those qualities is the power of communicating a vision.

The toughest job that a leader faces is to effectively and fruitfully communicate the organization’s vision. In order to effectively and successfully communicate a vision with others one has to first understand what the vision of the organization is. Until and unless the organization’s vision is completely and comprehensively realized it is impossible to shape its future. Envisaging the goal and working accordingly to achieve it is a collaborative effort of the manager and his staffs.

However, the process of instilling the idea of the company’s vision into the minds of its staffs should start with the some simple and common ideals such as creativity, innovation and perfection of services rendered and then it should slowly progress to some lofty ideals. This will help to form a clear idea about the organization’s true vision. Once the vision is set, the work of the leader is to constantly monitor and direct the workforce according to the requirements for achieving the goal. It is the job of the manager to keep the vision alive and stop it from fading away into the oblivion.

Internal seminars and meetings are to be arranged regularly to discuss what have been achieved and what needs to be done. The manager needs to constantly communicate the organization’s vision with the general staffs to keep them on the track. If the team under the leadership of its manager can perform constantly according to its vision the organization is bound to succeed.

Creating and communicating a vision successfully is the primary task of a leader or a manager. It creates a positive effect not only on the group he leads but also on the organization he represents.